The Benefits of a Branded Resident App


When managing residential real estate, keeping your residents happy is the ultimate driver in building thriving communities that boost occupancy and success. Resident satisfaction can be achieved in many ways such as through reputation management, maintenance response times and competitive choice of amenities but at the core of everything, is communication.

How do you communicate better? Staying connected and offering convenience has never been so important, and equally, has never been easier.

Maintain Brand Consistency

Your brand is often what first attracts your residents to choose your building as their home. Prospects will explore your beautifully designed property websites that showcase your offering; it’s equally important to maintain the same level of service and brand perception once they choose your community. An easily accessible resident app can be downloaded from app stores, giving your prospects and residents the tools to engage and thrive in their new home.

Ease the Move-In Process

Before your residents move in, get them integrated into your community from the start to ensure they feel excited and welcome. With a resident app like Yardi MyCafé by RENTCafé, you can communicate by sending them welcome packs, including neighbourhood and property information, and inspection forms to ease the move in process.

Spark Community Engagement

Bulletin boards mean residents can create authentic communities between each other, outside of organised events. Send your residents automated notifications and announcements such as tenancy renewal information, review surveys, invitations to events, property information and much more.

Facilitate App-Based Payments

Covid has accelerated the need for touchless transactions. Keep your residents safe and offer convenience with in-app purchases and payment services such as reviewing account balances, setting up direct debits, and paying rent and amenities.

Speed-Up Maintenance & Repair Work

The Build to Rent market is working together to banish perceptions of ‘bad landlords’ who take too long to respond to maintenance requests. With an integrated app, residents can quickly log maintenance requests that start easy to track workorders for maintenance teams.

These are just some of the benefits of utilising a resident app, one that can be branded to your communities look and feel is even better. If you would like more information on Yardi’s resident app, please contact us today.

Watch a Demo of Yardi’s Resident App: